Welcome to the visual identity of Brandpad.

1. Concept

Brandpad is a tool for graphic designers to create strong, conceptual and functional brand guidelines. Brandpad is a canvas, a laboratory for designers to make a space where brand components can live and prosper. To make the experience of Brandpad as good as possible, our identity is subtle and neutral, relevant since Brandpad’s goal is to make other identities shine.

BP massimo vignelli portrait

Brandpad wants designers to love creating guidelines. To do so, our identity needed a personality to always help and guide you in the right direction. His name is Massimo.

Massimo is a tribute to Massimo Vignelli—the godfather of the one of the most successful manifesto’s in the history of graphic design. The International Style is also a manifesto Brandpad practices on a daily basis.

Massimo will be your guide and mentor during your process of making your best interactive identity guideline yet.

Massimo logo animation

3. Typography

First drawn for the Schwartzco Inc. identity, then finished for Condé Nast Portfolio and expanded for Wallpaper* and later T, the New York Times Style Magazine. Graphik was inspired by the elegant plainness seen in many of the less common 20th century European sans serifs and in handlettering on classic Swiss Modern posters.

Graphik reflects our concept and inspiration from the International Typographic Style and will serve as and importrant part of the interactive builder.

Graphik was inspired from all parts of the 20th century. The heavy end of the family is based in part on Paul Renner’s Plak, a relatively obscure display typeface cut only in large sizes of woodtype,that is related to his heavier weights of Futura but has rounder,friendlier, fatter proportions.



Designed by


18 Styles


Download font package

Main: Graphik Regular


Graphik Bold

New York

Graphik Semibold

Massimo Vignelli

Graphik RegularH1

Brand identities are living things. Their guidelines should be too.

Graphik RegularH2

Cloud-based brand guidelines and assets. Designed by you.

Graphik RegularH3

Create a Brand Experience.

Graphik RegularBody

With Brandpad you create one, single place for brand guidelines, specifications and assets. Everything about the brand, accessible anytime and anywhere. It is safe, professional and beautiful.

Graphik MediumFooter


Graphik LightFooter

About us

4. Colors

Colors are an important part of Brandpad’s Identity.
The colors are always reproduced with the color values here.

Primary color
Brandpad Black

HEX #272726
RGB 39 39 38
CMYK 0 0 0 97
PMS Neutral Black U
RAL 9005

Neutral color
Brandpad Grey

RGB 248 248 248
CMYK 3 2 3 0
PMS 7541 U
RAL 9003

Secondary color
Brandpad Green

HEX #00933C
RGB 0 148 60
CMYK 84 13 98 2
PMS 2426 U
RAL 6037

Secondary color
Brandpad Red

HEX #E73830
RGB 231 57 49
CMYK 0 88 81 0
PMS 2426 U
RAL 3028

Secondary color
Brandpad Clay

RGB 168 168 171
CMYK 37 28 27 6
PMS Cool Gray 6 U
RAL 9006

Weighting of color

Consistent use of color helps the brain to establish relationships – between emotions, abilities, experiences and people, but above all they help to strengthen an identity. The main colors, black and white are chosen to reflect Brandpad’s posistion as a canvas. We want to be as subtle and humble as possible. The black and white pallette, however, is complemented by the two signal colors green and red. These are morstly used to indicate succsess or failure in relation to completion of tasks.

5. Photography

Strive for well-composed black and white photography reflecting cleanliness and objectivity. Symmetric/asymmetric layouts and use of the rule of third is also desired. Current imagery are temporary. Studio portraits and more relevant photography connected to Brandpad are currently under development.

6. Identity in use

The new brand identity will facilitate clean, legible and objectiv communication to designers and encourage the use of Brandpad. Let’s make great thing together.

BrandPad devices with website
Job posting

7. Toolbox

Following are some of Brandpad’s unique identity
elements. Follow guidelines to the letter.